A food conglomerate such as Kraft ranks nutrition and well-being among the key aspects of its plans and goals.  The projects that it underwrites are winning the battle against malnutrition while providing guidance to schoolchildren, helping achieve a more even balance and a better quality of life for their communities.

You like to be good at what you do, don't you? So do we! In addition to producing delicious food, we work really hard to bring a wide variety of flavors and colors into the lives of thousands of children and adolescents, by supporting programs that redeem and enhance the value of Brazilian culture.

In this universe, Kraft sponsors projects under culture incentive laws as part of its structured private outreach investment plan, bringing education and knowledge to many communities all over Brazil.

Examples of projects:

1 - Music workshops and the Cancioneiro do Brasil folk music CD - Hospital Pequeno Príncipe.
2 - Documentary on the recycling effect, highlighting the environment, recycling and social integration.
3 - The Enjoyable Life program runs workshops all over Brazil focused on, nutrition and well-being for children.
4 - Supplementary education and social inclusion through playing sports, organized by the Instituto Ícaro in Curitiba, Paraná State
5 - Echoes of the Planet Exhibition on Sustainability, at the Ibirapuera Park in São Paulo, São Paulo State. 
6 - 3D cartoon on Friends of Nutrition, highlighting nutrition and physical education for children in the government school network, São Paulo, São Paulo State.