Today, companies are well aware of their surroundings as a decisive factor in their development.  What they do, how they do it, who they relate to and how they affect the daily lives of people in the places where they operate are major concerns for aware enterprises with broad-ranging views on building up the values that underpin their sustainability. 

At Kraft Foods, this approach prompted the appearance of program focused on communities around its plants: the Good Neighbor project, through which it seeks out partnerships with associations, companies, government entities and schools in order to strengthen its links with local residents and merchants in the various regions where it operates.